ThinkAI transformation 13-week engagement

What 13 weeks actually looks like.

A structured AI transformation engagement with two tracks, measured outcomes, and a clear deliverable at every stage. Not theory. Not slides. Real work on your real problems.

AI moves faster than any single person can track. New models every quarter. New tools every week. Podcasts, papers, Twitter threads, vendor announcements. The firehose never stops.

That's what you're paying for. Wes consumes all of it and filters it down to what actually matters for your company, your industry, and the specific problem your team is trying to solve this week. Not last month's best practice. Not a generic playbook. The right technique, for the right person, at the right moment.

Think of it as having a strategist who shows up with a giant cookbook and pulls out exactly the recipe you need today. The curriculum isn't fixed because your problems aren't fixed. The structure is. The content adapts to you.

Two tracks

Top-down and bottom-up. At the same time.

Most AI rollouts fail because they only go one direction. Train the staff and hope leadership catches up. Or get leadership excited and hope the team figures it out. ThinkAI runs both tracks simultaneously.

01 / Champions

AI Champions Track

6-8 people from across your departments. Weekly sessions, alternating between structured skill-building and open workshops where champions bring their real work. The format is show-and-tell, not lecture. Someone demonstrates what they built this week. The group troubleshoots. Wes introduces a new technique. Everyone leaves with something to try before next week.

Over 13 weeks, champions progress from personal use (meal plans, vacation research, email drafts) to professional workflows (report generation, data extraction, process documentation) to teaching others. By Week 13, each champion presents 2-3 deployed use cases and picks a mentee to start spreading knowledge across the organization.

02 / Leadership

Leadership Track

Your C-suite and senior leadership. One hour a month. This track is about organizational change management, not AI fluency. Governance decisions. Communication strategy. How to talk about AI to the rest of the company without triggering panic. How to model the behavior that says "we use this too." How to measure whether the investment is working.

Wes also handles the hard conversations here: what happens when a senior director pushes back, when attendance drops, when someone says "this is a waste of time." Those moments are where programs stall. They don't have to.

03 / Open doors

One-on-ones and open doors

People learn at different speeds. Some of your champions will be writing apps by Week 4. Others will need more time and won't want to show that in front of the group.

During the engagement, every participant gets a link to Wes's calendar to book 30-minute one-on-one sessions. Fast movers use these to push further than the group sessions allow. People who are struggling use them to get private help without the vulnerability of asking in front of peers. Leadership has used them in every engagement so far.

The tracks aren't walls, either. Leadership is always welcome at champion sessions. Some of the best moments in past engagements happened when an executive rolled up their sleeves and dove into the work alongside their team.

The 13-week arc.

Milestone01Program arc

Discovery

Before anything starts, Wes runs discovery calls with your leadership and key staff. He maps workflows, identifies pain points, profiles personalities, and customizes the program to your industry and tech stack. The program you get is built for you, not pulled off a shelf.

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Deliverables

Deliverables, not just memories.

Every engagement produces tangible deliverables your team keeps forever. This isn't a binder that collects dust. It's an operating system for continued AI adoption.

01 / Library

Use Case Library

Every use case documented with who built it, how it evolved, what it does now, and the measured results. In one engagement, we cataloged 145 use cases across 14 departments.

02 / Archive

Searchable Knowledge Archive

Every session summary, decision, action item, and technique taught during the engagement. Delivered as a self-contained, browser-based archive your team can search without internet access. Deploy it on your intranet or SharePoint.

03 / Roadmap

AI Adoption Roadmap

A forward-looking plan with three time horizons: 90-day sprint, 6-month priorities, and 12-month themes. Named owners, critical dependencies, and specific initiatives. Not aspirational. Executable.

04 / Governance

AI Usage Policy & Governance

Meeting recording policies, approved tool lists, data handling guidelines, and standard messaging documents. How your company talks to customers, vendors, and employees about AI. Built during the engagement, not handed down from a template.

What this asks of your team.

We designed the program to fit inside your team's real workload, not on top of it.

	Champions	Leadership
Weekly time	3-4 hours (1 hr session + practice)	None most weeks
Monthly time	—	1 hour session
Kickoff day	6 hours (one day)	3 hours (one day)
Mid-program	Half day	Half day
Final session	Half day	Half day
One-on-ones	Book as needed (30 min)	Book as needed (30 min)

Champions aren't doing homework. They're applying AI to work they already do. The 3-4 hours per week includes the session itself and the time spent using AI on real tasks between sessions. Most champions report it saves more time than it costs within the first few weeks.

Next move

Ready to see what 13 weeks can do?

Book a discovery call with Wes. He'll learn your business, your team, and your tech stack before recommending whether a Transformation engagement makes sense.

Book a Discovery Call